While everyone agrees that social media marketing is one of the most important tools for branding your business, a lot of people don’t grasp the full complexity of using it properly. You see, making a profile here and there and posting something once or twice a week won’t get you anywhere. In order to get the most of your social media marketing, you need to employ the right strategy and here are five of them that just might work.
1. Choosing the network by its demographic
The first thing you need to do in order to improve your conversion rate is generating more quality leads. What this means is addressing the people who have the greatest chance of actually becoming paying customers. For this to work, however, you need to learn who your demographic is and what network they favor these days. For instance, while Facebook is predominantly a female-used network, on Twitter the distribution of genders is more or less egalitarian. These numbers, however, mostly address adult users, while teens are currently more likely to be found on Snapchat. It goes without saying that you should make an account on all of these networks. The choice of your demographic only needs to determine the effort each of them gets from you.
2. Mobile-friendly format
You would be surprised to find just how many people access social media only through their phones. Because of this, if there is something you want to share with your audience, picking the right format may be the key to winning them over. For a while now, the greatest majority of people in the world have not been reading. At best, they skim through the text, while 8 out of 10 only read the headlines. This is why you can up your chances by going with formats such as videos, infographics, podcasts or even cartoons. One of the ways to learn more about making your content (and website) mobile-friendlier is by asking niche experts like those at Leafcutter for some pointers.
Another great idea to improve your reach on social networks lies in turning to influencers. While we may all be equal from an ethical standpoint, the same thing definitely doesn’t apply to the digital environment. Some people utter thoughts that resound strongly amongst their followers and finding such a person can give your cause a significant boost. These influencers are people such as local celebrities or niche experts. Sure, they may not work for free, but the fee (or favor) they usually require tends to be more than worth it.
4. Improving traffic
Earlier on we spoke about conversions, which should always be your end goal. Still, having a high percentage of conversions is not so big of a deal when your traffic is low. If your website’s traffic is in the thousands, even the industry average of a 2.35 percent conversion rate can be enough. On the other hand, if you have only 10 people who come and see your website, even the conversion rate of 50 percent will not bring you noticeable profit. For this reason, every piece of content you post through your social media accounts needs to have a link leading back to your website. In this way, you significantly boost your traffic, and in this way, your profit as well.
5. Scheduling your posts
One last thing, you need to regularly post in order to stay relevant. Even if you don’t have anything revolutionary to say or show, you could at least write a few words or post an interesting image. This way, you will help your audience develop the habit of regularly checking out your profile for news. Finally, seeing how a significant part of your targeted demographic may be in a different time zone, you may want to schedule some of your posts accordingly.
By implementing just these five strategies, you can give both your brand and your business as a whole a significant boost. Of course, this is just the tip of the iceberg of all possibilities in front of you. Honorable mentions go to strategies such as engaging in real interactions, utilizing the power of Google Analytics and of course the use of appropriate hashtags. Nonetheless, the above-mentioned five strategies should always be your starting point. Where you go from there is for you to decide.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.