What are the 5 Common Denominators of Highly Converting Websites?

When your goal is to increase traffic to your website, there are a few smart ways to go about it. One of them is with the use of high converting landing pages. Notice the plural portion of that? An increase in high tier landing pages will net you some serious traffic that keeps coming back. To get an idea of what it looks like, read about great websites that utilize these tips. 

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Colors Matter

Important words can get lost if the colors are not compatible. Use contrasting colors so that your words aren’t drowned out by an overambitious design. Visitors should be able to see everything without having to go on a search. Buttons, CTA’s and forms should not need attention called to them due to a bad design. One of the original mistakes made by a business is getting too wrapped up in the brand colors. No matter how much money you dumped into the logo and company colors, it doesn’t override design decisions for a landing page. 

Yes, You Should Brand Everything

People often find it annoying when a movie goes through sixteen company logos just to get to the opening. The same can be said for directors or authors that put their name in the title. What comes off as pretention is instead one of the oldest marketing tricks in the book. Your identity is the single most important thing you have as a company. Every landing page should show your identity, whether it is a transparent logo or the company colors (within reason). Even things that are downloaded from the website should sport the company branding – that is just smart business. 

Making It Official Helps The Company’s Image

When a company says it has a testimonial from satisfied consumers, then make sure the proof is verifiable. When you get high marks from a big publication, make sure that it is still live on the website. Just like a regular author, linking to sources should be the bare minimum if you want to protect the company image. Combining these factual sources with a moderated social media presence will add some serious finish to a good landing page. 

Don’t Dance Around Your Point

Keep it simple, and get to the point. An entire page of information is nothing more than a word salad on a landing page. Consumers don’t like reading entire pages worth of text, even if the data is relevant. Each landing page has a specific reason for the visitor to click, so keep it on point. 

Keep It Clutter-Free

There is nothing more unprofessional than going crazy with graphics and scripting. A landing page that crashes a visitor’s browser will only lose you business. Focus on creating a lightweight experience for browsers without sacrificing visual fidelity. That way visitors get the most compatible experience across multiple devices without losing the overall appeal.  

Wrap Up

How well you handle landing pages will decide the success of your marketing. The website layout is a huge factor in how well a consumer perceives a company. You don’t have to be perfect to get the job done, but you do have to be professional. Follow the fundamentals and the strategy will always work in your favor.