With so many websites today, choosing your domain can be more difficult than it seems. The online market is constantly growing and there are simply not enough .com and .org combinations for everyone. That’s why the domain market is becoming more liberalized and there are plenty of new extensions you can choose from. But with so many extensions available one question keeps arising – how to choose the right domain name for your business? Well, here are 5 tips that are guaranteed to help.
Make it pronounceable
People are mostly going to be typing your domain or clicking on it, so why is it important for your domain name to be pronounceable? The reason this matters so much is a concept called “processing fluency”. According to this concept, we are more likely to remember and have positive associations with things we can easily pronounce in our own minds. Luckily, there are plenty of easy words even people who aren’t fluent in English can easily remember. Just try to come up with a combination of these words no one is currently using.
Make it short
The fewer characters your domain name has, the easier it is for users to type it. But this isn’t the only benefit short domain names bring. Longer names tend to get compressed when shared on social media such as Facebook or Twitter, which makes it difficult for users to remember your domain name. On the other hand, short names are easier to remember and are always shown fully on social media. Therefore, when choosing your domain name, you’ll want to make it as short and catchy as possible.
Make it brandable
When thinking about the domain name for your website you should always stop to ask yourself whether it sounds generic or like a real brand. This means that hyphens and numbers are always going to be a bit of a problem because they don’t make a domain name sound like a brand. For example, just take a look at pasta-shop.com. A domain name like this sounds too generic and can’t really be associated with your brand. On the other hand, a domain name like PastaLabs.com is much more brandable and is always going to attract you more visitors.
Make it unique
With almost every company out there having its own website, there are always chances the name you go for is too similar to another company’s domain name. Not only that this can make that company take legal actions against you but it may also confuse your customers and make them turn to someone else. With this in mind, it’s always a good idea to contact a local company that you can buy a unique domain name from. For example, if you’re based in Sydney or Brisbane, there are experts who offer cheap domains in Australia you can turn to.
Make it intuitive
Another thing to have in mind when choosing your domain name is the fact that users should always be able to recognize what kind of products or services you’re offering simply by looking at your domain name. Therefore, if you’re selling bicycles make sure you go for a domain name with the word “bicycles” in it. You might be tempted to leave that word out in order to make the name more interesting. Still, this can only confuse users and click on another link with the word “bicycles” in its domain name.
Follow all of these tips and you’ll be guaranteed to choose the right domain name for your website. This will help you attract more visitors and potentially make more sales which is something you should always aim at.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.