YouTube thumbnails are the first impression you make on viewers. The design shows your audience what to expect when watching. Mistakes discourage views and lead viewers away from the videos and possibly your channel, too. Best practices show you more helpful ways to represent your videos on social media and stop possible mistakes. The following are best practices for creating a YouTube thumbnail that drives views.
Design a Thumbnail that Describes the Content Accurately
Designing a thumbnail that describes your content accurately is more attractive to views. YouTube users search the service for specific content and finding it makes them return continuously. Attributes of your thumbnail leave no room for misinterpretation. For example, a video about repairing an engine shows an image of the exact engine with a title that describes the task.
Find Relevant Images and Edit Them Properly
Finding images that are relevant to your video generates immediate recognition. Companies that use the videos add elements such as slogans, trademarks, and their logo. Selecting a subject that relates to the company’s niche attracts an audience that has an existing interest in the topic. The consistency of the thumbnail images brands your company through the video sharing service.
Editing the images properly attracts more viewers, too. According to YouTube, the thumbnails adhere to the rule of thirds. The photography technique for positioning the subject in the centre of the space. Essentially, you crop the image with the primary subject in the middle. You adjust the image in editing and creation software such as YouTube thumbnail maker and layer extra elements over or around the main subject.
Choose a Catchy Title for the Video
Choosing catchy titles for the video drives traffic to the video. Selecting keyword phrases related to the video content places the video higher in the search results. The title isn’t too wordy or distracting to viewers. The best practices show that keeping it simple helps you avoid errors. What’s in your video? What can viewers learn from it? The answers to these two questions help you choose the most appropriate yet catchy title.
Use Suitable Language and Content
Using suitable language and content is attractive to viewers, but it is also appealing to advertisers. Don’t use controversial or profane language when describing the video or as the title on your thumbnail. Coarse verbiage is often offensive to some viewers, too. The best practices when creating your thumbnail and using videos on the service are to avoid the language altogether. Additionally, using controversial topics and content isn’t beneficial for your company either.
Never Mislead Viewers with Tag Lines or Descriptions
Writing descriptions for your thumbnail gives you a chance to tell your audience about your video. Don’t add any misleading information to the thumbnail, tag lines, or description. It discourages viewers from clicking on your video and follows the same principles as click-bait.
Click-bait is a technique of purposely misleading an audience to increase the click rate. Companies that use the strategies get branded on social media in the wrong ways. Your views decrease dramatically once word spreads that your company uses any element of click-bait.
YouTube videos help you spread your message to millions of users. Presenting the video properly increases traffic to your productions and gives you higher rankings in search results. Best practices show you how to create a thumbnail for each video correctly and get the most out of your productions. Following the tips for creating the thumbnails increase your rate of success and establishing you on the social media outlet.