Domain name is the bedrock of your online persona, the cornerstone of establishing a strong presence. After all, your potential visitors and customers use this particular element to find and access your website. What is more, how others perceive you make all the difference in the booming internet world. The domain name is often the first, and if you leave things to chance, it could also be the last impression you will make on people.
Name of the game
Domain name is the essence of your identity in the cyber realm. The ease with which the site can be found is pivotal to its success and there is a good reason we do not type the IP addresses when using search engines. Unlike good domain names, they are hard to memorize and appear as random strings of numbers and words. Domain names, on the other hand, are a great technical shortcut.
Now, you naturally want to come across as distinctive and recognizable. Businesses must appear professional and legitimate as well, which is why they take domain name registration seriously. They are aware that the choice of name profoundly impacts brand awareness. Hence, there are some hard rules and best practices to adhere to. First off, a domain name should reflect your business concept and echo what you stand for.
It is clear that you cannot give away all the key information since that would give you a domain name which is too long. Moreover, some companies play it simple and utilize an exact business name. This is not always the best course of action, though. Remember that the bulk of internet traffic runs via search engines, and that your ultimate goal is to draw internet users who search for a specific topic, product, or service.
Way to the top
In general, you exercise control over both what comes after and before the dot in your domain name. As the number of websites reaches ever new heights, however, the possibility of creating a standout name is inhibited. At the same time, the options are becoming more diverse, especially with the proliferation of new top-level domains (TLDs). The industry and country-specific domain names allow you to get creative and come up with a striking combination.
A quality .me domain, for example, is a great solution as it allows you to personalize your website and engage in some creative domain name hacking. The same goes for other popular extensions such as .am, .as, .us, etc. Of course, you basically cannot go wrong with .com, which is still the most widely-used and recognized TLD. As for the free web hosting sites, they may seem appealing, but bear in mind that saving money comes at a cost of an obligatory subdomain.
Finally, a lot has been said about the keywords in domain names. The prevailing consensus is that they can bring forth great SEO benefits, albeit this shifts with the evolution of search engine algorithms. Likewise, those who decide to change their domain name find out that this can lead to SEO juice loss. Now, if you want to change the web host provider, it is a good idea to take your domain name with you and take advantage of the foundations you had already set with your branding efforts.
A promise foretold
Domain names are an integral part of the way the internet functions. You want to make it easier for your customers and visitors to remember the domain name and get an idea of what you are offering. Thus, convey what you do with your domain name, and make that all-important first impression. This boosts the volume of internet traffic and amplifies your branding activities. You should be able to witness your website climbing to the top of search results, which is the Promised Land for any digital entrepreneur and adventurer.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.