You may have heard two myths about email marketing that are certainly not true. Firstly, email marketing as a strategy is dead, and secondly, that the email marketing software that you use doesn’t matter. In fact, neither of these could be further from the truth. Email marketing, when done correctly, can be an extremely useful tool for getting the word out there about your business and developing strong relationships with your audience, and the marketing software that you use can have a direct impact on just how effective your campaigns are. With that in mind, we’ve put together some of the main factors to consider when choosing your email marketing software.
#1. Ease of Use:
First of all, consider how easy your choice of email marketing software is going to be to use, and how easy it is going to be to integrate with any other relevant software programs that you will be using, such as your customer relationship management (CRM) system. It’s worth using a site that allows you to compare the features and integration possibilities of each email marketing software program out there. Check out Sendinblue where you can learn about the various features that they offer for email marketing, along with comparisons with alternative products.
You’ll also want to consider the price of any email marketing software program that you use, to ensure that it fits into your budget. However, it’s important not to focus too heavily on saving money; there may well be options out there that are well under your budget, but that doesn’t mean you should automatically go for the cheapest one. The saying ‘you get what you pay for’ couldn’t ring more true when it comes to email marketing software, so instead of focusing on price, compare the various options that are suitable for your budget and go with the one that offers the features you need.
#3. Read Reviews:
Once you’ve narrowed down your options and have a few email marketing software programs that you like in mind, it’s definitely a wise idea to conduct some research that will help you determine the best choice for your business. Bear in mind that every email marketing software provider’s website is going to promote them as the best – it’s business, after all – so the easiest way to get a true and accurate idea of what to expect is by reading customer reviews. You can do this by going to third party sites such as TrustPilot, or if you’re active in business-focused social media groups, it can be worth asking for recommendations.
#4. Tracking Options:
Finally, another feature that you’ll need to keep in mind is tracking options. Regardless of the number of amazing templates that an email marketing software program has to offer, or the awesome price, it’s listed for, if you can’t track your campaigns, then you are going to struggle. You should always choose an email marketing software package that allows you to see in real-time just how well your campaigns are doing, as you can then use this data to make important changes to future marketing efforts.
What are your priorities for an email marketing software program?