Experts agree that in ecommerce email marketing, your email list is one of your most valuable assets. Growing an email list is sometimes complex, but we don’t want it to be difficult.
So I’ve created this list of the top 6 email-building tips for ecommerce that will help you create a profitable email subscriber list:
1. Choose the right email platform
Choosing the right email platform is of primary importance before you start building your list. Some important questions to consider are:
- Is the platform user-friendly, and will it integrate with your ecommerce storefront?
- Can you segment your customers based on their buying habits or preferences?
- Will you have the ability to send automated messages?
- Are there customizable signup forms, landing pages, and popups?
- What are the limits to the number of subscribers you are allowed?
2. Include your signup form
You’ve found the right email provider and created a signup form. Now you need to make sure your customers see it. Post a link in the footer of your page, or in the sidebar of your site.
The more prominent your sign up form, the more visibility it will have, and more people will sign up for your list. Once they are there, you have permission to email your customers with as many buying offers and promotions as your heart desires.
Though don’t abuse that power- consent to contact can be taken away as easily as it was given.
3. Use a popup form on your website
While popups may have a bad name from marketers who abused them, when they’re done correctly, they’re anything but irritating.
Exit-intent popups in particular are more welcome as they don’t interrupt the browsing experience. Customers are visiting your store for a reason; allow them the opportunity to sign up for your email list.
The statistics show that an email popup will dramatically increase the number of people who opt-in to your list. By opting in, these customers are letting you know they are interested in buying your products.
4. Create an irresistible lead magnet
This step is intended to be used in conjunction with your signup and your popup forms.
Everyone loves something valuable for free. Sometimes a great incentive is needed to get customers to opt-in to you reaching out to them.
A lead magnet is an offer of something “free” in exchange for your customer’s email address.
The free product might be a gift with the customer’s first purchase. It doesn’t have to be expensive, just have a high perceived value. Another great idea is to offer free shipping on their first order when they sign up or a coupon.
Keep the offer relevant to what you sell in your store. If you are in the cotton sock business, for example, you don’t want to offer a free airplane ignition switch. However, a BOGO coupon with their first order would be irresistible.
5. Use Gamification to your advantage
People love to play- it’s just part of our nature.
One of the best ways to get a customer to sign up with your site is with an interactive sign up form.
For example, the Wheel of Fortune is an excellent option for this. There’s the potential that the customer might win any number of prizes or discounts, and the gamified aspect is what really sells it.
There’s also the classic FOMO (fear of missing out) which seems to be amplified with this kind of popup form.
6. Referral Incentives
When your customers love your products, they may automatically want to share with their friends. You can sweeten the pot by offering a referral bonus.
A referral bonus is a way to tell people “thank you” for sharing your email list with their friends. It could be a second free gift similar to your lead magnet. For example, you could offer a “free shipping” certificate each time they refer a friend that joins your email list.
When done right, this can be an extremely effective way to grow your client base.
Email list building doesn’t have to be painful- with the methods above, you can begin building your list the right way.
Here are a few additional tips to remember while growing your email list for ecommerce email marketing:
- Spam doesn’t pay, and it’s illegal. Don’t waste your time or ruin your reputation by emailing people who are not interested in what you offer.
- Keep emails to your list on-topic with your ecommerce store. Don’t use your list to promote an alternate agenda. You’ll lose credibility.
- Save your money. Paying for people to join your list does not pay off. Don’t be tempted to buy email subscribers with anything other than your lead magnet.
With these tips, you’ll have a high-quality and high-conversion email list to boost your ecommerce revenue.