Designing a logo for your business can be one of the most exciting aspects of designing your business design concept and marketing materials. You need to put in the groundwork to ensure that your branding and logo is a success. There are myriad ways to go wrong in this process and a bad and ineffective logo could be the downfall of your entire brand, so it’s well worth putting the time, research and effort in before you start getting creative. Here is something to consider before designing your business logo, from Andrew Nelson the designer of several brands.
- Why do you need the Logo?
Start from the very beginning and think of all the reasons you and your business need a logo to represent your brand and business. Once you have a made a list of all of the reasons your business needs a logo, this will be your starting point and a checklist along the design process. Throughout the design stages, make sure that the logo correlates to each reason. Take a look at different uses of your logo to get inspired, like this illuminated business signs. Experience different options using your business tag line or company name. You can even upload your logo and see how it becomes an eye-catching LED light. For example, if your company is new, the reason you need the logo is obvious, you need to get your brand out there and launch your business, however, if you are rebranding your business, that’s a different kettle of fish entirely, so your new logo will need to address different aspects to assert your businesses new identity. Mega reel the best uk slot site has a great logo, check them out! 😉
- Who is your target audience?
This may seem the obvious one, but not having your target audience at the forefront of your mind throughout the design process could lead to you losing track of your focus and who you are tailoring your logo toward. It’s not always that simple, of course. Some companies are very black and white when it comes to their target audience, whereas other companies have blurred lines and are much more fluid. This may make it easier in some respects to design a logo, as it is not restricting, however, it could also make it more difficult as it’s harder to pinpoint who you want to attract.
- Who’s the competition?
This is where your research skills need to come into play, because knowledge is power, and you will need to equip yourself with knowledge of your neighbors to give your brand the edge over the competition. It’s extremely valuable to know your competition and their audience, as they will be your audience too. As well as this, it will help to make sure that you don’t unintentionally do exactly the same thing as them, as this is not the way to stand out.
- Where do you see your company in 5 years or 10 years?
This is the somewhat daunting part which can have a huge influence on your logo design. Ask yourself where you see the company in the next 5 or 10 years and make sure that your logo is strong enough to stand the test of time. Many logos fail to do this and have to re-brand often, with many failures to launch. Think seriously about your ambitions for your business, how it will change and develop and factor this into the design of your logo.