Our digital existence has never been chattier, as there are constantly new and exciting social platforms popping up to keep us connected at all times. Exchanging ideas, talking about our preferences, expressing our opinions, concerns, complaints, you name it, each social platform has its own purpose.
Obviously, around so much chatter and innovation, each brand has to find the right territory to reach its customers. While diversification is always at the core of every social management plan, you should do your homework and invest in the right platforms to skyrocket your brand!
Understand the social landscape
Before you either limit yourself to just a couple of platforms or even spread across too many of them, you should take all of the factors into account before you settle. It might be an ever-changing landscape, but it still shows some clear trends as to the popularity of each network, as well as to which ones are showing consistent growth.
- Facebook – As the reigning king of all things social, this platform has over 2 billion users and it’s still growing.
- Twitter – Ideal for short bursts of wisdom, humor, and brilliance, this network is a godsend for brands with exquisite wordsmithing capabilities, and it makes for a perfect customer service tool.
- Instagram – The master of imagery and influencers, this platform is a great way to provide an imaginative insight into your brand through visuals.
- YouTube – Creating a channel on this particular platform is great for brands who have a plethora of videos that will stir up some emotions. Keep in mind that the world is slowly switching to much more visually-focused content.
- Pinterest – Most of its users turn their boards into brainstorming collections, leading customers to find the right buy for each aspect of their lives, and fashion and accessory brands especially thrive here.
- LinkedIn – beloved by the B2B cosmos, this professional platform is a great way to find partners, investors, employees, and further enhance your brand presence.
Learning about your audience
In addition to knowing how the social networks develop over time, you also need to have a working knowledge of the way your target audience consumes their online content. It all depends on a wide range of factors, from their gender, age, education, all the way to their lifestyle. However, there are certain tendencies that are worth noting, and that can come in handy when you’re still choosing your platform.
For example, Malaysian Internet users love Instagram, and as many as 73% of them have Instagram accounts, which is more users than in Hong Kong and Singapore. On the other hand, US users are in love with YouTube, and Facebook following as a close second, meaning that these users love video content.
Keeping track of your presence
Once you have a fair grasp of the social media world today, you also need to make sure that your efforts are making a difference. With the help of consistent media monitoring in Singapore and other social media hotspots, a brand can learn from the noise that is created around it – from mentions on social networks to comments and news outlets, all information can be useful.
No matter how thorough your initial research may have been, there will always be room for making improvements. However, you should base those changes on actual user preferences, which can be obvious from the metrics and data you collect through monitoring. Perhaps your users may be eager to see more images from you, or perhaps longer, more educational blogs on your website, shared throughout your social presence to enable better engagement.
To wrap up
It’s wise to keep an eye on trends when it comes to social media. As we’ve already established, new ones keep popping up, and perhaps your users may find them more interesting down the road. Stay flexible enough to alter your game-plan, and listen to your customers to make the most of their online preferences!
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.