Ways to optimize your email campaigns for better SEO

No matter how big your website is, you should never stop implementing tactics that optimize it for SEO. Site owners and digital marketers keep finding more ways that could help improve their SEO rankings. And one of the most effective strategies includes email marketing. Yes, that’s right. Email campaigns could help to boost your SEO rankings more than you could ever believe. If you thought that emails are only meant to communicate with your client or business partners, then it is imperative for you to change your school of thought. You can effectively use email campaigns for better SEO. And this article will show you how you can optimize your email marketing tactics for better SEO.

Create more social signals

If you have been dealing with SEO for a while, you must have observed that the more the social signals a link have, the better its rankings on search engines. The sites that appear on the first page of Google are those that have a lot of activity on social media platforms such as Google+ and Facebook. Therefore, it is imperative for you to increase your social signals if you want to obtain higher SEO rankings. Keep in mind that this is something that most marketers ignore, not knowing the benefits that it carries.

Often, it might prove difficult to get individuals to share your content on their social media platforms. However, if you have an email list of, the job will get simpler. When you write some new content, you have to ensure to send a newsletter to your subscribers, requesting them to share your link. A more useful task would be to incorporate sharing buttons in every email you send, making it easier for your subscribers to share your link.

Use your emails to get inbound links

Inbound links happen to be a critical factor in any SEO campaign, and every digital marketer looks towards getting quality inbound links on their site. There are some effective ways to get the right links. One of the best ways to get them is by implementing a proper email campaign. You should know that the more the links your site has, the higher your chances of ranking higher in search engines. However, you have to ensure that your site only has inbound links from authoritative sites. Poor links will not improve your SEO.

Therefore, your email marketing tactics should be focused on getting more inbound links. So, how do you go about this? Anytime you publish a post, you have to ensure to share it with your subscribers. You should also explain to them why the post is a quality resource. By doing this, your subscribers can link your post/ link to their website. Alternatively, you could ask them to share your link directly. For this tactic to work, you have to ensure that you write high-quality content. A valuable resource will increase the chances of people sharing your content.

Getting customer reviews

Another effective email campaign that could help to improve your SEO rankings is taking customer reviews. When you have an email list, getting customer reviews is not such a hard task. Taking these reviews is especially effective in local search rankings. It is quite important because the number and quality of reviews your site gets to have a significant impact on your rankings. If you have ever seen emails that ask for customer feedback, it is more or less the same thing. If you are mindful of growing your local search rankings, you could use an email campaign to get better rankings.

It is an email campaign that enables you to identify what your potential customers think about your product or service. It also allows you to have a clear understanding of what it is they want, enabling you to tailor your product or service to their needs. Additionally, when you get these reviews, you could get the most relevant keywords in your field. How? Customers write reviews in the same language that they use when searching for a product or service on Google; therefore, you can find the long tail keywords that are most relevant in your business.

Try to use relevant keywords in your emails

Keywords are a vital ranking factor of SEO because they help to optimize the readability of your content. Additionally, they help search engine bots and users to find your content much easier. And in the same way, you write your content with relevant keywords; you also need to do so when drafting your emails. The primary goal of using keywords is to improve the readability of your emails. Ensure that they are well distributed, optimizing your content. Such emails could help to increase engagement with your subscribers and followers, and it could help to boost organic traffic to your site.


Suffice to say, carrying out the best SEO strategies could help boost your site’s rankings and SEO. Email campaigns could help to improve your SEO, and some of the most effective ways when using this strategy are mentioned above. Unfortunately, most marketers fail to see the relationship between emails and SEO, and this is where they go wrong. You need to know that email marketing and organic search are some of the practices that generate a lot of traffic to your site. As a result, you should consider having an email list, and implement the right strategies to achieve the best outcomes.

If you are looking to track your website’s performance so that you can optimize it, you can log on to https://serpbook.com to get better insights.