Businesses are always looking for new and innovative ways to reach their customers and social media has provided the perfect platform for them to do just that. In recent years, social media has become an increasingly important part of business marketing plans, with many businesses...
Are you thinking of incorporating GIFs into your digital marketing strategy? Marketing GIFs constitute great ways to connect with your audience and build a positive rapport with people on the internet. Known for being engaging and often funny, GIFs help you express your company's personality...
If you didn't know, marketing has witnessed a complete overhaul with the advent of the internet, and more recently, social media. Businesses with big budgets were able to market themselves effectively while relatively smaller companies found it difficult to get off the ground. In this...
Advertising is an important marketing tool for promoting products and services. It aids in reaching out to the masses and enables creating brand awareness. The advertising industry has evolved, and there has been a shift from conventional modes to digital advertising. The technological advancement has...
In the world of e-commerce, email marketing has become a huge part of every marketing strategy. Email marketing is a great way to connect with your audience and keep your brand message strong, whilst keeping a constant message flowing from week to week. You can...
YouTube is often referred to as the second largest search engine, with content on almost everything. Reports suggest that most youngsters rely on YouTube not just for entertainment-related videos but also for education and how-to videos. So, whatever be your niche, starting a YouTube...
When your goal is to increase traffic to your website, there are a few smart ways to go about it. One of them is with the use of high converting landing pages. Notice the plural portion of that? An increase in high tier landing pages...