Why Email Marketing is Important for Your E-Commerce Business

In the world of e-commerce, email marketing has become a huge part of every marketing strategy. Email marketing is a great way to connect with your audience and keep your brand message strong, whilst keeping a constant message flowing from week to week. You can really get to know your customers and their behaviour through email marketing and with so many different ways of utilising this service it’s extremely worth getting hands on with. 

Cost-Effective Elements

Email marketing is an easy and effective way to market to your customers and it’s also cost-effective. There are some great tools out there that you can use, such as Mailchimp, that offer you a free platform to create and send your emails from. This is ideal for those starting out with email marketing, as you can get a feel for your audience and get to grips with your email marketing style. 

Outperforming Social Media

Whilst social media is a constant hub of activity 24 hours a day, email marketing actually outperforms social media and is a more effective strategy. Through sending out relevant information via email, you can engage your audience in a way that can’t be mirrored through social media, with more content and visuals to tell a story and get your message across. You’ll also find that people are more likely to spend time reading your email, rather than scrolling straight past an Instagram post that pops up on their feed. It’s important to remember, however, that social media does still play a strong part in an overall marketing strategy and it’s a great tool to help boost your email marketing lists and encourage further subscriptions from your followers. 

Managing Data

Having enough data to understand your customers shopping behaviours and interests is extremely beneficial in the world of e-commerce. Everyone is constantly on the lookout for more information on how their customers are shopping, using the site and so on and with email marketing, you can gain access to plenty of user data to really manage their buying habits and create content that they want to see. There are lots of ways in which you can make the most of this data, from working alongside a full service e-commerce agency to understand the data and put tests in place to find out even more, to sending out surveys, which you can utilise tools like Survey Monkey for help with,  to your demographic to find the answers to questions you want to know. With data being at the core of your marketing strategy, it’s essential to utilise it and make the most of it to help push your brand and create some valuable customer lifetime value. 

It’s Personal

There’s nothing more effective than being able to reach out to your customers in a personal manner. Rather than sending the same email to thousands of people with very different needs and interests, you can narrow it down to target specific needs that your customers will relate to. Having the ability to get to know your customers on a more personal level is extremely valuable and appreciated, which in turn will help create a really positive relationship between consumer and brand.  

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