Modern small business is not without challenges. There’s the physical distance where you, as a boss, may be located miles or time zones away from your staff members. You also have to keep in touch with future and existing clients who are based in various parts of the world. Communicating with these people is all in a day’s work without traveling or driving.
Videoconferencing facilitates real-time and regular interaction with people who matter to your business. This channel of communication is open to everyone who has access to a reliable connection and durable hardware. You can take advantage of solutions exemplified by videoconference equipment to enable high-definition and seamless video collaboration and content sharing across computers and devices.
If you need more convincing about the potency of videoconferences for your business, read on.
Save on Traditional Costs of Calls
There are office equipment tools that have become obsolete or too costly to maintain. Landlines are an example; unless your business transacts on a telephone daily, you can simplify and trim costs associated with calls. For example, you can use smartphones and laptops to call anyone anywhere. What’s more, you can put together a videoconference in a matter of minutes.
Reduce Administrative Hurdles
Every second matters to business folks who are always on the lookout for prospects and deals. Suppose someone reached out to you about an offering. Instead of going back and forth for an agreeable time and place to meet, you can agree to have a video chat when convenient.
Videoconferencing thus makes business dealings more straightforward and streamlined. Make sure you send a meeting invitation through email as a reminder.
Boost Your Presence
Gone are the days when someone who works for you has no idea what you look like, vice versa. Videoconferences can hasten your introduction to candidates, new hires, and existing employees of the company. Your visibility in online gatherings can be a source of strength or motivation for workers during times of transition and shifts in production.
The problem with audio conferencing is that attendees can get distracted and lose their attention quickly. That’s hardly the case in a videoconference, where every twitch or movement is in plain view. Attendees are more likely to be conscious of their actions and actively listen. Eye contact, even if it’s just virtual, has been known to help in communication, and this is fostered when you see each other on screen.
You can send an exhaustive email to resolve flaws in your process or schedule a videoconference where everyone can work together for a resolution. This interaction is helpful not only in finding viable solutions but also in gathering ideas that may be useful later. Someone will write on a live document or spreadsheet, and the people from the other end will look on and comment. That’s how modern collaboration works.
Encourage Participation, Productivity
The need for constant interaction has never been more relevant in companies with flexible work arrangements. And these remote workers, owing to their being away from the office or the management, often feel distant and removed. When you call to give feedback or catch up, you make them feel their work has an impact and their presence is felt. Employees can then concentrate their efforts on where it matters.
Align Goals; Allay Concerns
Your being away or too busy to talk or appear at a very critical time can lay the groundwork for distrust, demotivation, and distress, especially if the matter concerns employment. It’s best to face your workers, clients, or associates, and tell them truthfully about crucial decisions. You can also take the conference call as an opportunity to clear the air and set the record straight.
Communication at the Core of Business
Videoconferencing paves the way for close contact and open communication in your day-to-day business affairs. Indeed, it creates an environment where every member feels his or her opinion is considered in the grand scheme of things.
Traditional face-to-face meetings require logistics to pull off, primarily physical presence and travel expense. That’s why only those people who are privy to the agenda need to attend the said meeting. Information can get lost or diluted as participants communicate it to those who were not there.
Videoconferences, on the other hand, can include the core members of a team and others who may be called during the huddle. The ease of inviting others to join the meeting, presenting materials, and the resulting dissemination of information, as the call can be recorded, is reason enough to take advantage of this communication tool for business.