The year 2018 is ending and maybe you have had the worst SEO experience in your life – no traffic to your website, you probably don’t know which techniques Google is currently using and it just sounds green to you.
You probably have even thought of giving up with SEO because of your worst experiences this year. But there is good and bad news for you. So, which would you prefer to hear first? Is it the bad news or the bad news?
There has been a lot of changes on how Google ranks websites and any SEO expert will agree to that Search Engine Optimization is becoming important day by day. Over the last couple of weeks, there has been a debate that SEO is dead, but that’s a rumor that’s being spread by bloggers who have already given up with SEO.
If you need to up your game in the marketing industry, then it’s time you reconsidered embracing SEO. You need an SEO expert to help you with your SEO needs. Below are some of the reasons why it’s critical to have an SEO expert:
1. Learning Trends
If you own a business, you must be busy with other stuff which leaves you with little or no time to give your attention to SEO. Or probably, you have thought that you could leave the SEO task to your IT team. Let’s get honest here. SEO has been considered one of the misunderstood concepts on the internet. Needless to say, your IT experts are nearly green when it comes to possessing the required knowledge for SEO.
2. The Place of Search Engines
Most people will start by knowing the basics of search engine results pages (SERPs). But the sad thing is that with all that effort, your website pages still doesn’t rank on the first, second, third, fourth, or even the fifth page of Google. If that’s what you are experiencing, it wouldn’t be wrong to say, you are wasting time.
The research has it that most people use search engines like Google, Yahoo, Bing to find something or some information online. That’s why you need to have a presence online. The surprise is that you can do all these by hiring an SEO expert to help you with your SEO needs.
Many business CEOs are spending a lot to generate traffic. They spend money on Pay Per Click, Facebook ads, lead buying and many more. However, you could save your dollars by using SEO as a strategy to drive. In short, SEO is free when you do it the right way. You will have to pay nothing for the traffic.
4. Increasing Competition
If you think that Google is only favoring CNN, Forbes, New York Times, you are wrong. These companies have heavily invested in SEO and they are providing the best world news compared to other companies.
So, if you can beat your competitors and provide the best information in your niche then you are going to benefit a lot just like the above-mentioned companies are doing. Therefore, if you are serious about beating your competitors, hire a law firm SEO to help you with your SEO needs.
5. Leveraging SEO Tools
The best of all is that you can track your SEO achievements even while you are sleeping by using some of the SEO tools like Similarweb, Ahrefs, Keyword Tool, Google Console, Quicksprout, Long Tail Pro, among others.
SEO is becoming the saviour of most businesses across the world and it’s also offering a competitive advantage. Without the SEO knowledge, you are nothing.