Content Marketing has become an important part of digital strategy over the years. Many brands are realizing the significance of content and how it can lead to successful marketing.
As more and more content is being generated, making your content stand out in the clutter becomes a challenge. But that’s why we marketers are there.
We need to constantly think of ways that will make our strategies work. We need to devise tactics that are foolproof. Tactics that make us stand out.
In this post, I am going to share something profound; tactics by which your Content Marketing will stand out.
Without further ado, let’s get started.
- Documenting Your Content Marketing Strategy
Content Marketing Strategy helps in planning and getting more organized while maintaining an overview of the goal. But not all digital marketers have their Content Marketing Strategy documented. This is a big miss.
As per CMI report, 38% of digital marketers who have Content Marketing strategy do not document it. Documenting the strategy has its own benefits. A documented strategy keeps all the stakeholders posted on the plans and makes them accountable for work. It helps in being more effective and productive throughout the year focusing on what is important for business goals.
2. Creating Conversational Content
Conversational content is going to be the trend of the future. Content marketers need to take this trend into account and have Content Marketing strategies around it.
Messaging apps like WhatsApp, bots, digital assistants have created the need for new types of content. People are using more private messaging and bot communication. Hence, marketers need to create content that will prove their brand’s authenticity.
As the technology is evolving this is the right time to explore how these trends impact your brand. Needless to say, each platform will require you to create a different style of messaging.
As a first step content marketers need to monitor if their audience is shifting to these trends. Then you need to have a plan on how to change Content Marketing strategy around these shifting trends. Any new change needs to be measured to proof the shift in strategies.
3. Use Technology
Content is the foundation on which digital marketing depends. As more and more tasks are required, new tools have come up which can increase productivity and efficiency of content creators.
Content Marketing technology helps in automating tasks and helps in getting the best results. So it makes sense to invest in these technologies and automate your processes.
4. Customizing the Message & tone as per the Audience
Rather than creating content around your brand, focus on your audience.
What problems can your brand solve for your target audience?
What makes them read your content?
When you empathize with this thought process you land up creating the right content. Else you will generate content for a broader set of people with visitor traffic but very less conversion.
5. Guest Blog to Build Readership
Blog on popular industry sites. Put your thoughts in front of a wider audience. People who start liking you will follow you back to your blog.
This will also help you to get backlinks for your site. Increase in traffic and brand authority will follow. This is a perfect way to drive referral traffic back to your site.
6. Customize Emails
Thank you emails will help your Content Marketing. Yes, they do.
A genuine thank you email or letter gives an emotional boost to your messaging. Some thank you e-mails have even gone viral. Such expressions of gratitude have a chance of getting shared on social media which can help in getting more referrals.
Over to You
There is so much advice on the internet that a novice simply gets lost. He keeps on reading advice much of what is above him.
This short article will help you get started with your efforts in Content Marketing. Not only that, it will help you succeed.
This is a guest post by Pradeep Chopra, CEO – Digital Vidya. He has been part of the Internet Industry since 2000. A serial entrepreneur for the last 19 years, he is currently the CEO of Digital Vidya, a leading Digital Marketing and Data Science training company in Asia. He is also a recipient of Adobe Content100 and an international speaker on Digital Marketing and Entrepreneurship.